Bite toothpaste bits linkedin4/17/2023 Plus, she explained why she thinks it’s so important to keep content creation in-house, the reason she’s always testing new channels and leaning into video content - I mean, it is what launched her company - and she reveals why she’s not scared at all about the big-name manufacturers making copy-cat products, in fact, she’s excited about it. There were challenges around every corner, but Lindsay navigated through them all, and on today’s episode, she shares that rollercoaster ride of a story. Needless to say she could no longer manufacture everything from her living room, and instead was thrown into the deep end trying to find production and shipping partners that could not only make her very specific products, but do so in a sustainable way that stayed true to Bite’s ultimate mission. After all, she went from planning to live in a van and travel around the country selling her sustainable toothpaste bits to launching a transformative and still-growing company that has taken the internet by storm and has left the big brands shaking in their boots.īite Toothpaste Bits was the company Lindsay never meant to start, but a viral video helped launch her full-time into the world of ecommerce after she went from 6,000-lifetime sales to 200,000 in a single week. Lindsay McCormick knows a thing or two about pivoting. The Fleet – Learn from the top drivers, managers, and executives innovating in fleet management today.Īpple Podcasts / Google Podcasts / Spotify.Hidden in Plain Sight – Hear from the executives and innovators working to solve humanity’s most complex problems.The Journey – It only takes one idea or one story to change the whole trajectory of your life, career, and work.IT Visionaries – Your #1 source for actionable insights, lessons learned, and exclusive interviews with CIOs, CTOs, and CISOs.Business X factors – Learn from the executives and leaders behind some of the world’s most innovative and exciting companies. Mission Daily – Learn at least one new thing each day that will help you level up your health, wealth, wisdom, and career.The Story – From the famous to the infamous, these are the backstories of people who changed the world.The Data Chief – Meet the world’s top data and analytics leaders transforming how we do business.Up Next In Commerce – Join host Stephanie Postles as she sits down with eCommerce leaders on the front lines of digital innovation.Marketing Trends – Interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders.Here, we always want to do the most eco-friendly.Channels & Communities To Level Up Your Health, Wealth and Wisdom. One of the biggest carbon emissions from ordering online is actually ordering from that two-day shipping that everyone expects, which we made a decision as a company that we would not offer. “And the reason why we are doing that is because we are completely plastic free in all of our packaging, which is not something we can do with big box yet, and we control the shipping methods. “Right now we are just available online at our website,” she added. Since we had already gone viral, we were well prepared to handle all the insanity after Shark Tank.” And then it is just kind of continuing the momentum. “Yes, you get all these messages and texts from friends and family, and people you have known throughout the course of your life. “The power of being on Shark Tank is absolutely extraordinary,” noted McCormick. “I did not want to do too much negotiation, and there was definitely a moment where I thought, ‘OMG.I can get a deal with Mark Cuban.’ But you have to take yourself out of the moment and think, what did you come in here for and what do you think is fair? So, we went with that and turned down Mark Cuban!” “We had some people really dig into our numbers, and we knew exactly what we wanted before we entered the ‘Tank.’” We came up with what we thought was a very fair valuation and Shark-friendly,” she added. Once we got things going accordingly, we decided to pursue the opportunity.” But it was not the right time given the sudden demand for our product. “They were super clear that just because they reached out, our chances to get on Shark Tank was no better or worse. Unlike other entrepreneurs that apply to be on the show, the forces behind Shark Tank actually reached out to Lindsay McCormick and Asher Hunt.“ We had video about the product that went viral in August 2018 and the producers of Shark Tank asked us to audition for them,” remembered McCormick. Lindsey McCormick and Asher Hunt pitch the Sharks on ABC's "Shark Tank." Photo credit: ABC
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